Urban One, Inc.
1010 Wayne Avenue, 14th Floor
Silver Spring, Maryland 20910
Telephone: (301) 429-3200

           October 2, 2020

To the beneficial owners, or representatives acting on behalf of beneficial owners, of the following series of notes (collectively, the “Notes”):

7.375% Senior Secured Notes due April 15, 2022 (CUSIP/ISIN Nos.: 75040P AS7/US75040PAS74 and U74935 AF1/USU74935AF19)
issued by Urban One, Inc. (f/k/a/ Radio One, Inc.)

***

Urban One, Inc. (the “Company”), a Delaware corporation, is undertaking certain transactions with respect to the Notes (collectively, the “Exchange Offer and Consent Solicitation”), including soliciting consents from holders of the Notes to
(i) adopt certain proposed amendments to the indenture under which the Notes are issued and
(ii) enter into a new intercreditor agreement.If you are a beneficial owner, or a representative acting on behalf of a beneficial owner, of Notes that is an Eligible Holder (as defined below), please complete the attached eligibility letter (the “Eligibility Letter”) and return it to D.F. King & Co., Inc. at the address set forth in the Eligibility Letter. If you are a beneficial owner of Notes that is not an Eligible Holder, please do not take any action at this time.

An “Eligible Holder” is a beneficial owner that certifies that it is:
(a) a “Qualified Institutional Buyer,” as that term is defined in Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”),
(b) an institutional accredited investors, as defined in SEC Rule 501(a)(1), (2), (3), and (7), or
(c) a person that is outside of the “United States” and is not a “U.S. Person,” as those terms are defined in Rule 902 under the Securities Act.

RESPONSES MUST BE RECEIVED NO LATER THAN 11:59 P.M., NEW YORK CITY TIME, ON OCTOBER 30, 2020.

This letter is neither an offer nor a solicitation of an offer with respect to the Notes. It does not create any obligations whatsoever on the part of the Company to make any offer or on the part of the recipient to participate if an offer is made.

COMPLETED FORMS MUST BE FAXED TO THE ATTENTION OF D.F. KING & CO., INC., THE INFORMATION AGENT FOR THE EXCHANGE OFFERS AND CONSENT SOLICITATIONS, AT (212) 709-3328. You may direct any questions about the eligibility process to D.F. King & Co., Inc., Attention: Andrew Beck, at 48 Wall Street, New York, NY 10005, telephone: (866) 530-8623 (Toll-Free) or (212) 269-5550 (Collect), email address: urban1@dfking.com.

Very truly yours,

Urban One, Inc.

I am an "Eligible Holder"

I am not an "Eligible Holder"